
MY NAME IS...
I live in Switzerland — which is, by most accounts, not the most obvious place to run a fashion blog. The Swiss relationship with clothing tends toward the precise, the understated, the quietly expensive. None of that is wrong. But my wardrobe makes no geographical sense whatsoever, and I have made peace with that.
What you'll find here is a mix that follows no rulebook: Birkenstocks and Balenciaga energy, Japanese minimalism next to Harajuku chaos, 90s grunge beside 50s glamour, brands that cost a fortune beside things found in a thrift shop. The common thread — if there is one — is that everything here has a point of view. A reason to exist. Something interesting to say.
What Half-Mad is About
I am fascinated by the things in fashion that shouldn't work but do. The sandal designed for foot rehabilitation that became a runway icon. The workwear brand adopted by skaters. The decade everyone agreed to forget that keeps coming back. There is something genuinely interesting happening whenever a piece of clothing crosses from one world into another and survives the journey.
I'm equally interested in why we wear what we wear — what clothing says about identity, culture, geography, rebellion, conformity, comfort, desire. Fashion as a lens for everything else. It sounds serious when I write it like that, but I promise the blog is not serious. It is enthusiastic, occasionally opinionated, and completely unapologetic about what it loves.
The name Half-Mad came from the feeling that loving fashion this much — really caring about it, thinking about it, writing about it — requires a certain willingness to be thought of as slightly unhinged by people who don't understand it. I've made my peace with that too.
What I believe about style
A Note on Affiliate Links
Some articles on Half-Mad contain affiliate links — meaning if you buy something through them, I earn a small commission at no extra cost to you. I only link to things I genuinely use and recommend. This post contains affiliate links.
